Jewellery, Watches and Accessories

Saxe Coburg is proud to have partnered with award-winning, fine-jewellers Frost of London, who first opened their doors with a New Bond Street boutique on 1st April 2009.

Saxe Coburg is proud to offer exclusive deals and limited edition fine-jewellery, watches and accessories from Frost of London.

Contact Us

If you’re interested in becoming one of the elite owners of a Senturion that will synchronise with the supercar of your choice. Email or Phone Debbie Tarrier

Business Profile

The story starts with two brothers Ariel and Joseph Banin. Ariel set his sights on working in the family jewellery industry at 18 years old whilst Joseph almost became an economist in the City, but the lure of watches and, of course, working with his brother, proved too great. Then a chance meeting with Dino D’Auria at a club in Las Vegas led to the three business men joining forces; something that is now perceived as fate.  Since then, their passion for watches, jewellery and luxuries in life  has allowed them to curate and grow a business that exudes beauty, charm, and exquisite jewellery to the world over.

Each and every brand in store is carefully cherry-picked by the Founders and includes limited edition watches, fine jewellery and accessories. Frost of London continue to go from strength to strength, with prestige clients across the globe that range from Royalty to business icons and film-stars.

In addition, the brand launched their own men’s lifestyle magazine ‘Oracle’ in 2013 which is distributed to clients and is available in a plethora of London 5* hotels, private jets and similar luxurious pick-up points, alongside being a company that is recognised by leading industry awards, notably the highly acclaimed Watch Pro HOT 100 as ‘Retail Titans’.


We are members of the Property Ombudsman for Sales and Lettings and all deposits are registered with the Deposit Protection Service (DPS) for both landlord and tenant security and peace of mind. We are not currently members of the Client Money Protection Insurance.